If you missed yesterday’s mail, I feel a little sorry for you,
Because yesterday I took the time to break down the importance of entertainment in sales and marketing using WWE as a case study.
WWE stands for World Wrestling Entertainment.
You need to understand that WWE scriptwriters are genius copywriters when you think about it and we have a lot to learn from them.
I’m going to be telling you about entertainment, about the power of a compelling story.
But before then, if you missed yesterday’s mail…
Go catch here.
Haha, don’t smile too much, I might make it disappear.
Okay… Are you back?
WWE Scriptwriters are currently setting up a particular fight that could potentially make over 50,000 people buy tickets to watch just two wrestlers wrestle.
The last stories these scriptwriters cooked up brought in a combined 70,000 plus people who gave WWE their hard-earned money just to watch a match LIVE and be entertained.
That is power.
That is the power of selling with stories.
The video I directed you to watch yesterday is a story in the making,
A story that will bring in a million dollars.
And I’ll be dissecting it today so you will see the amount of:
And Storytelling that went into this thing
On second thought,
I created a YouTube video about 20 mins long just for you
Here, I dissected the WWE story video in the fastest possible way with all the nuggets you need as a copywriter or business owner interested in selling with stories.
I just made this video minutes ago so don’t mind the amateurism…
Here it is:
You know I’ll go to lengths for you…